Reactions: Facebook's Newest Feature!

A few weeks ago, Facebook, through its Newsroom portal, announced that it is testing a new feature called Reactions, which is an extension of the "Like" button.

Reactions is the new Facebook feature that will allow us to express our emotions beyond the traditional like button.

Facebook already began a series of limited tests in Spain and Ireland to test different options like "I'm amazed", "I am sad",  and "I'm upset", among many other alternatives to its emblematic "LIKE" function identified with the thumb up icon. This will allow us to express a more truthful reaction to the post on a more detailed form, with new buttons, which express joy, sadness, surprise, discomfort, among others.

Is there any advantage in this new Facebook feature?

 

Thanks to "Reactions", you will be able to get to know in more detail the reactions of your fans toward your posts (that is to say, for those in the internet marketing business you'll know if your fans love your products or they just simply dislike them). With these new insights you can better target your content and know which posts work best among your audience.

When will it be available? 

 

At the moment it is a function of test available only in Ireland and Spain. Facebook decided to launch it in these two countries since it is a big change in which much work will be required to implement and analyze and has not yet officially announced an exact release date of this new feature in other countries.

What they are sure is that "Reactions" will be a before and an after in the form that users and pages interact on Facebook. 

Don't forget to follow us on Twitter @socialmedia04 and subscribe to this blog for new upcoming updates...

Easy Ways to Stamp Your Online Presence Using Social Media

How to stamp your online presence using social media

Social media networks offer businesses an affordable and streamlined way to share good content with their target market. How can marketers leverage these platforms to their advantage? What are the best ways to stamp your online presence? Good content must be shared with audiences, and you must find ways to get ahead of the competition in this respect.

Multiple sharing without resorting to spamming

Essentially, spamming is sharing the same message or post over and over. This is undesirable behavior that often leads to loss of potential customers. Since multiple shares can lead to a higher number of followers, it is important to package the information differently so that the message gets out there without discouraging supporters. You should not resort to spamming, which may tarnish your online reputation and lead to a huge loss of potential customers.

People don’t really mind the practice of sharing content multiple times. Actually, followers don’t really see every single post, and this is why sharing a post more than once is necessary so that the probability of the target audience receiving the message is higher. There are many ways to express the same idea or concept. 

For instance, the first post can be written in the form of a statement, while the next post, which contains the same message, can be introduced in the form of a question. Packaging content in varied ways is an effective way to send out an important message that bears repeating. But, in order to elicit strong reactions, the message must not be repetitive and static.

Optimizing content for every network

 Social media platforms share similar characteristics, but then they also have innate differences, which marketers need to heed. In Twitter, for example, one of the best ways to encourage people to become involved more deeply is to pose solutions to their most pressing questions. Titles of useful articles can be posted, ensuring that the content is within the 140-character limit. Meanwhile, in Facebook, even sales post must be presented in a friendly, conversational tone to entice people who prefer a casual approach. In LinkedIn, the key is to stimulate a discussion between professionals that revolve around a topic that is relevant to the brand.

Results monitoring

Another way to establish your online presence using social media is to monitor results. If the objective is a constant influx of traffic, it is essential that the results of current campaigns are known. In order to attain the right amount of social activity that continues to engage audiences, you must study the response of audiences to your previous posts. How are they reacting to the messages you send out? Is there a need to increase post activity? Or perhaps you must consider a decrease in activity since engagement seems to drop, perhaps due to audience bombardment?

 Monitoring tools are available to everyone. You can even determine audience response to the quality of your content and the frequency of social media posting in real time. Take advantage of digital tools that allow you to get useful feedback. Analyze the data, and plan for the next step that will propel your brand forward.

How To Use Pinterest For Your Business - Infographic

A Pinterest profile isn’t just another social media profile, it’s a place to showcase your services and show the world your best assets using images. But with 70 million users as of July of 2013, there’s stiff competition! A great business Pinterest profile can help your business in many ways, whether it’s being seen by a potential client, partner, or even an investor.

Pinterest also counts with a PR8 on Google Page Rank, and its Alexa ranking of 32 should make this website a must for any type of business.

One of the greatest advantage of Pinterest is that each image is a link to a web source, therefore it is another route of entry of traffic for any website.

On this post we wanted to make things easier for you, so we've decided to share this infographic below.

How to use Pinterest for your business - Infographic

Here's the link to start creating your Pinterest Business Page.. and don't forget to include your brand’s name and official website address on your Pinterest’s profile for better results.

"Buy Pinterest followers"

P.S. If you liked this post, check out the one we released last week about 10 Must You Should Be Doing Using Instagram For Your Business – Infographic

Easy And Fast Ways To Get More Facebook Likes For Your Fan page

Facebook business page owners covet likes and for good reason. One of the motivations behind creating a Facebook page in the first place is to increase the popularity of the company name and brand. Increasing the number of likes on your Facebook page is not that difficult a task to achieve. At this time, there are already millions of Facebook pages and all have their own following. Some have a handful of likes, while others already enjoy a huge number of supporters. Getting Facebook likes can increase visitor engagement exponentially because Facebook “likes” have a positive influence on search engine rankings. Despite the lack of concrete evidence that this influence is direct, it is true that search engines refer to social media signals in their ranking procedures.

Why bother with Facebook pages?

Before we impart a few useful ways to get more Facebook likes and how to take advantage of FB fanpages pages to improve brand following, allow us to give you an overview of this Facebook feature. It is very easy to create a fan page. Aside from a short description of what the page is about, you only need to provide a cover picture and a profile picture that best represents the brand. From there, you can start posting content and inviting friends. This function is readily available from the settings. Usually, existing Facebook friends are the first ones to “like” the page. It is also share the page with different groups. When the ones invited share the page on their own wall, the post will appear on their timeline and newsfeed.

Organizing contests for social media users

You can take advantage of the competitive nature of people with Facebook contests. This is one of the easiest and fastest ways to get more likes to your brand's fan page. So many possible avenues are available. Facebook contests serve as legitimate avenues for generating increased traffic to a company website. These contests offer social media users numerous opportunities to have fun. While they are interacting directly with their favorite brands, they are given stimulating activities to do online.

A related method of keeping audiences engaged is to organize quizzes. People who frequent social media do so because they want to be entertained. Aside from regular updating with compelling content in the form of text, images, or multimedia, a Facebook fan page can get more likes if readers see an occasional fun quiz to complete.

Focus on visually compelling content

These days, socialmedia users are more readily attracted to great looking images and compelling infographics. Instead of posting mostly text or offering page followers text-based links, it is more likely that they will share an image that captured their attention.

Avoid spamming tactics

Lastly, no matter how attractive the option is, you must never resort to spamming tactics to promote your Facebook Fanpage. If you only provide readers and followers useful links that lead them to sites, which are useful, informative, and entertaining, then they will find no reason to “unlike” your page. More importantly, they will see your devotion and trustworthiness and recommend your page to their own friends and followers.

There are still a great number of ways to get more Facebook likes and get more engagement and these are just a few examples of what you can do promoting your fan page. Do you have a business fan page? Why not use the comments box below and share with us your tactics..

Top 3 Reasons Businesses Should Get Involved In Social Media

Here's 3 reasons businesses should get involved in social media..

Every second, at least one individual signs up with a social media network. These platforms now serve as places in the Web where people and organizations can share information, converse, and connect with key players within the niche. The growing user-base of social media platforms such as Twitter, Pinterest, Facebook, and Instagram has given businesses enough reasons to join the bandwagon. Presently, social media is reportedly the most common activity that people engage in online.

Social media carries a lot of weight and it is not about to go away, like a fad or a phase. Social media is here to stay. Businesses and professionals must therefore put in enough time and strategy to their social media accounts, especially the ones that have the most number of active users. Here are three reasons why business owners must start to be more serious about working on their social media presence.

Social Media is here to stay.. Understand and Use it or FALL behind..

Reason #1: Majority of marketers are already in social media

Perhaps one of the most important reasons why business owners must not take too long to decide when they ought to delve into social media is the fact that 93% of marketers are already there including their competitors. Social media is already an important component of the overall marketing strategy of others in the niche. There are risks tied to joining social media networks, but there are awesome benefits as well. The fact is the businesses that have made the leap are finding new reasons everyday to expand their social networks even more.

Nevertheless, it must be stressed that success in social media is dependent on a lot of factors. For instance, the most appropriate and cost-efficient social media marketing tool must be chosen and then implemented. The right kind of people must be behind the social media campaigns, and they must conceptualize, launch, and monitor activities that will propel the business into prominence. Many benefits await a business with a sound online marketing strategy.

Reason #2: Social media allows businesses owners to build and manage their reputation

Let us first discuss the role of social media in developing trust in a company name or brand. These days, because of the huge array of options to choose from, customers often narrow it down by sorting through products from brand names known for consistently producing high quality merchandise. They can do this easily with the numerous online tools available. For example, when faced with new names and brands, modern customers usually take to their mobile devices, search the Web and check out the social media accounts tied to the brand. The process is required for the purpose of authenticating the brand and determining whether the company name can be trusted or not. A business without social network accounts is automatically excluded in this process.

However, with a well-maintained social media presence, businesses of any size can provide the buying public with what they need to know. As more information is shared, the reputation of a business can be established with the help of relevant content. In addition, consumers can be in direct contact with the people who turn the gears and make everything work. They can give their feedback and they can make recommendations. The public can also make inquiries. Meanwhile, there is another advantage of getting involved in social media. Businesses can respond to questions, deal with negative comments and complaints, and diffuse issues that can seriously damage the reputation of the company or brand. In recent years, social media platforms have served thousands of businesses in this way.

Reason #3: It is free

The social media revolution is upon as all, and one can only imagine what the next generation of social media technology is capable of in the future. Whether we use it for personal, professional, or commercial purposes, we are given the opportunity to share information with millions of people worldwide. The best part is this: We can have an online presence in the three biggest social networks in the world, Instagram, Twitter, and Facebook without spending a dime. Although there are features of social media networks, which can only be availed with cash payment, the free versions are often adequate in increasing traffic and sales. Reports also indicate that lead generation via social media may be achieved by devoting six hours a week updating posts and interacting with other account holders.

Related Posts:

• How To Use Instagram For Professional Business
• Benefits Of Using Social Media For Your Business