Here's 3 reasons businesses should get involved in social media..
Every second, at
least one individual signs up with a social media network. These
platforms now serve as places in the Web where people and
organizations can share information, converse, and connect with key
players within the niche. The growing user-base of social media
platforms such as Twitter, Pinterest, Facebook, and Instagram has given businesses enough reasons to join the bandwagon. Presently,
social media is reportedly the most common activity that people
engage in online.
Social media carries
a lot of weight and it is not about to go away, like a fad or a
phase. Social media is here to stay. Businesses and professionals must therefore put in
enough time and strategy to their social media accounts, especially
the ones that have the most number of active users. Here are three
reasons why business owners must start to be more serious about
working on their social media presence.
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| Social Media is here to stay.. Understand and Use it or FALL behind.. |
Reason #1: Majority of marketers are already in social media
Perhaps one of the
most important reasons why business owners must not take too long to
decide when they ought to delve into social media is the fact that
93% of marketers are already there including their competitors. Social media is already an
important component of the overall marketing strategy of others in
the niche. There are risks tied to joining social media networks, but
there are awesome benefits as well. The fact is the businesses that
have made the leap are finding new reasons everyday to expand their
social networks even more.
Nevertheless, it
must be stressed that success in social media is dependent on a lot
of factors. For instance, the most appropriate and cost-efficient social media marketing tool must be chosen and then implemented. The
right kind of people must be behind the social media campaigns, and
they must conceptualize, launch, and monitor activities that will
propel the business into prominence. Many benefits await a business
with a sound online marketing strategy.
Reason #2: Social media allows businesses owners to build and manage their reputation
Let us first discuss
the role of social media in developing trust in a company name or
brand. These days, because of the huge array of options to choose
from, customers often narrow it down by sorting through products from
brand names known for consistently producing high quality
merchandise. They can do this easily with the numerous online tools
available. For example, when faced with new names and brands, modern
customers usually take to their mobile devices, search the Web and
check out the social media accounts tied to the brand. The process is
required for the purpose of authenticating the brand and determining
whether the company name can be trusted or not. A business without
social network accounts is automatically excluded in this process.
However, with a
well-maintained social media presence, businesses of any size can
provide the buying public with what they need to know. As more
information is shared, the reputation of a business can be
established with the help of relevant content. In addition, consumers
can be in direct contact with the people who turn the gears and make
everything work. They can give their feedback and they can make
recommendations. The public can also make inquiries. Meanwhile, there
is another advantage of getting involved in social media. Businesses
can respond to questions, deal with negative comments and complaints,
and diffuse issues that can seriously damage the reputation of the
company or brand. In recent years, social media platforms have served
thousands of businesses in this way.
Reason #3: It is free
The social media
revolution is upon as all, and one can only imagine what the next
generation of social media technology is capable of in the future.
Whether we use it for personal, professional, or commercial purposes,
we are given the opportunity to share information with millions of
people worldwide. The best part is this: We can have an online
presence in the three biggest social networks in the world, Instagram,
Twitter, and Facebook without spending a dime. Although there are
features of social media networks, which can only be availed with
cash payment, the free versions are often adequate in increasing
traffic and sales. Reports also indicate that lead generation via
social media may be achieved by devoting six hours a week updating
posts and interacting with other account holders.
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