Facebook business page owners covet likes and for good reason. One of the motivations behind creating a Facebook page in the first place is to increase the popularity of the company name and brand. Increasing the number of likes on your Facebook page is not that difficult a task to achieve. At this time, there are already millions of Facebook pages and all have their own following. Some have a handful of likes, while others already enjoy a huge number of supporters. Getting Facebook likes can increase visitor engagement exponentially because Facebook “likes” have a positive influence on search engine rankings. Despite the lack of concrete evidence that this influence is direct, it is true that search engines refer to social media signals in their ranking procedures.
Why bother with Facebook pages?
Before we impart a few useful ways to get more Facebook likes and how to take advantage of FB fanpages pages to improve brand following, allow us to give you an overview of this Facebook feature. It is very easy to create a fan page. Aside from a short description of what the page is about, you only need to provide a cover picture and a profile picture that best represents the brand. From there, you can start posting content and inviting friends. This function is readily available from the settings. Usually, existing Facebook friends are the first ones to “like” the page. It is also share the page with different groups. When the ones invited share the page on their own wall, the post will appear on their timeline and newsfeed.
Organizing contests for social media users
You can take advantage of the competitive nature of people with Facebook contests. This is one of the easiest and fastest ways to get more likes to your brand's fan page. So many possible avenues are available. Facebook contests serve as legitimate avenues for generating increased traffic to a company website. These contests offer social media users numerous opportunities to have fun. While they are interacting directly with their favorite brands, they are given stimulating activities to do online.
A related method of keeping audiences engaged is to organize quizzes. People who frequent social media do so because they want to be entertained. Aside from regular updating with compelling content in the form of text, images, or multimedia, a Facebook fan page can get more likes if readers see an occasional fun quiz to complete.
Focus on visually compelling content
These days, socialmedia users are more readily attracted to great looking images and compelling infographics. Instead of posting mostly text or offering page followers text-based links, it is more likely that they will share an image that captured their attention.
Avoid spamming tactics
Lastly, no matter how attractive the option is, you must never resort to spamming tactics to promote your Facebook Fanpage. If you only provide readers and followers useful links that lead them to sites, which are useful, informative, and entertaining, then they will find no reason to “unlike” your page. More importantly, they will see your devotion and trustworthiness and recommend your page to their own friends and followers.
There are still a great number of ways to get more Facebook likes and get more engagement and these are just a few examples of what you can do promoting your fan page. Do you have a business fan page? Why not use the comments box below and share with us your tactics..