Reactions: Facebook's Newest Feature!

A few weeks ago, Facebook, through its Newsroom portal, announced that it is testing a new feature called Reactions, which is an extension of the "Like" button.

Reactions is the new Facebook feature that will allow us to express our emotions beyond the traditional like button.

Facebook already began a series of limited tests in Spain and Ireland to test different options like "I'm amazed", "I am sad",  and "I'm upset", among many other alternatives to its emblematic "LIKE" function identified with the thumb up icon. This will allow us to express a more truthful reaction to the post on a more detailed form, with new buttons, which express joy, sadness, surprise, discomfort, among others.

Is there any advantage in this new Facebook feature?

 

Thanks to "Reactions", you will be able to get to know in more detail the reactions of your fans toward your posts (that is to say, for those in the internet marketing business you'll know if your fans love your products or they just simply dislike them). With these new insights you can better target your content and know which posts work best among your audience.

When will it be available? 

 

At the moment it is a function of test available only in Ireland and Spain. Facebook decided to launch it in these two countries since it is a big change in which much work will be required to implement and analyze and has not yet officially announced an exact release date of this new feature in other countries.

What they are sure is that "Reactions" will be a before and an after in the form that users and pages interact on Facebook. 

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Easy Ways to Stamp Your Online Presence Using Social Media

How to stamp your online presence using social media

Social media networks offer businesses an affordable and streamlined way to share good content with their target market. How can marketers leverage these platforms to their advantage? What are the best ways to stamp your online presence? Good content must be shared with audiences, and you must find ways to get ahead of the competition in this respect.

Multiple sharing without resorting to spamming

Essentially, spamming is sharing the same message or post over and over. This is undesirable behavior that often leads to loss of potential customers. Since multiple shares can lead to a higher number of followers, it is important to package the information differently so that the message gets out there without discouraging supporters. You should not resort to spamming, which may tarnish your online reputation and lead to a huge loss of potential customers.

People don’t really mind the practice of sharing content multiple times. Actually, followers don’t really see every single post, and this is why sharing a post more than once is necessary so that the probability of the target audience receiving the message is higher. There are many ways to express the same idea or concept. 

For instance, the first post can be written in the form of a statement, while the next post, which contains the same message, can be introduced in the form of a question. Packaging content in varied ways is an effective way to send out an important message that bears repeating. But, in order to elicit strong reactions, the message must not be repetitive and static.

Optimizing content for every network

 Social media platforms share similar characteristics, but then they also have innate differences, which marketers need to heed. In Twitter, for example, one of the best ways to encourage people to become involved more deeply is to pose solutions to their most pressing questions. Titles of useful articles can be posted, ensuring that the content is within the 140-character limit. Meanwhile, in Facebook, even sales post must be presented in a friendly, conversational tone to entice people who prefer a casual approach. In LinkedIn, the key is to stimulate a discussion between professionals that revolve around a topic that is relevant to the brand.

Results monitoring

Another way to establish your online presence using social media is to monitor results. If the objective is a constant influx of traffic, it is essential that the results of current campaigns are known. In order to attain the right amount of social activity that continues to engage audiences, you must study the response of audiences to your previous posts. How are they reacting to the messages you send out? Is there a need to increase post activity? Or perhaps you must consider a decrease in activity since engagement seems to drop, perhaps due to audience bombardment?

 Monitoring tools are available to everyone. You can even determine audience response to the quality of your content and the frequency of social media posting in real time. Take advantage of digital tools that allow you to get useful feedback. Analyze the data, and plan for the next step that will propel your brand forward.

How To Use Pinterest For Your Business - Infographic

A Pinterest profile isn’t just another social media profile, it’s a place to showcase your services and show the world your best assets using images. But with 70 million users as of July of 2013, there’s stiff competition! A great business Pinterest profile can help your business in many ways, whether it’s being seen by a potential client, partner, or even an investor.

Pinterest also counts with a PR8 on Google Page Rank, and its Alexa ranking of 32 should make this website a must for any type of business.

One of the greatest advantage of Pinterest is that each image is a link to a web source, therefore it is another route of entry of traffic for any website.

On this post we wanted to make things easier for you, so we've decided to share this infographic below.

How to use Pinterest for your business - Infographic

Here's the link to start creating your Pinterest Business Page.. and don't forget to include your brand’s name and official website address on your Pinterest’s profile for better results.

"Buy Pinterest followers"

P.S. If you liked this post, check out the one we released last week about 10 Must You Should Be Doing Using Instagram For Your Business – Infographic