No.... "In Social Media, not everything is Twitter and Facebook"
Nowadays when we talk about Social Media Marketing, most people instantly think about two words. Facebook and Twitter. While it is true that these two major social media platforms concentrate hundreds of millions of users together and a large percentage of internet users has an active profile on each of the two, we must not forget that there are plenty of social networks on Internet where you can get in contact with your potential customers.
In addition to the big heavy-weights like Facebook, Twitter, Google, Youtube or Tumblr, there are other webs that attract users that could be interested in your niche or subject-matters specializing by those that the users involve themselves in a much more active way like for example the newest social media image sharing website, Pinterest. A Real Case Study between Pinterest and Facebook written by a famous online jewelry retailer says that the period of time that the users remains connected in Pinterest is usually longer and also the attention given to the publications and interaction with your boards and pins on Pinterest is major than the attention you can receive in a tweet in twitter or a post on facebook. ( I have noticed that personally with our Pinterest account ).
As a social media specialists my best advise is that if you are going to open up a personal or a business profile in any of these social networks, do so, but do it motivated by real and authentic interests that will well relate with aspects of your business or by your personal likes. If you find a social network that is much more related to your niche or activity of your business, you can be 99% certain that a great percentage of the users of that network are going to be your potential customers and that you will be able to reach them easier if you decide to join in a more active way on that specific social media platform.
We should also try to remember that both the time to promote our business in social media, whether it be through a page such as Facebook, Twitter, or in a dedicated forum in your niche sector, these networks and modern means of communication are based on the feedback that the user receives so its very important being part of the conversation always bringing something different to your potential customers.
If you don't have the time to promote your business social profiles you can always hire a social media reseller website where you can buy Twitter followers. These social media services are among the most popular ones nowadays and lots of professionals, artists, law firms, politicians (Newt Gingrich) are using it including your competitors.
What social networks are you using right now and how have they worked for your business? Your feedback and comments will be more than welcome below..
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