10 Benefits Of Marketing On The Web Using Twitter

Discover some of the benefits of marketing on the web using Twitter for your internet business.

It's well known that Twitter is a great modern marketing tool for communication and social interaction that offers great benefits for anyone marketing on the web and wants to freely promote their business on the internet. However, particularly in the small business market, yet many people do not leverage the potential of having an account on that platform and some don't even know what a "tweet" is.

Its been for this reason that we've taken the time to share with you all some of the uses we give to the 140 characters microblog portal calling this post 10 benefits of marketing on the web using Twitter for your business: 

1. Identify Opportunities- Finding marketing niches on Twitter is not a hard thing to accomplish, although it is necessary to devote some time to identify needs and interests, provide solutions and capitalize on them. 
2. Find Your Audience- Target your audience and keep your followers by sharing valuable information that can really contribute to their solutions & needs and that way you'll be giving them reasons to click on the "continue" button  from your Twitter profile to your online business or blog.
3. Enhance Your Brand- With over 500 million active users as of 2012, generating over 340 million tweets daily and handling over 1.6 billion search queries per day and counting, Twitter is the second social network in importance and one of the most visited web sites around the world. Without a doubt, this is a level of an negligible exposure for your business.
4. Monitor Your Competitors- We're not talking about copying what others are doing, but it is always good to have a reference parameter and know what your competitors are up to, particularly those who are above you. Using Twitter allows you to monitor this easily!
5. Do Some Networking- This is one of our favorite benefits, because Twitter has been very useful for us to connect with people related to our interests (and from which we have learned a lot); and with some of them, we have even managed to consolidate important projects such as promoting their social media channels.
6. Receive feedback- You can constantly receive comments on your blog publications by those followers following your blog, you can receive questions about the products you promote and that will let you know how useful are the solutions you are providing your followers!
7. Increase Traffic To Your Web Site- Marketing on the web using Twitter can be one of the greatest benefits your site can get from social media. Blogging good content, sending out promotions and offers in your "Tweets" are just some strategies that one can implement to generate targeted traffic from Twitter; Now, don't you think that's a great benefit?
8. Receive Information In Real Time- Traditional media (Radio, TV) are losing ground to Twitter in terms of dissemination of information in real time. How do you explain we learned of the death of Michael Jackson first on Twitter before any other means?
9. Send Notifications- Another great benefit of marketing on the web using Twitter is that you can send out a message on a pitch, invite 1000's of your followers to your next webinar with just a tweet... Twitter is an excellent choice to keep your followers updated with your most important events and offers everyday!
10. Program Your Activities- The good thing about been involved in Twitter is that you don't have to be stuck all day to consolidate your presence. There are multiple tools, clients or applications that can schedule your tweets like Hootsuite, so while you could be doing other activities, updates of your blog or your promotions could easily be published on the social network.

The list of the benefits of marketing on the web using Twitter can be an extensive one if you all start analyzing what Twitter has probably done for your products, blog or services. Please contribute with us and let us know if this post has been helpful and don't forget to write about the how Twitter has worked for your business.

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