Wednesday, November 4, 2015

Reactions: Facebook's Newest Feature!

A few weeks ago, Facebook, through its Newsroom portal, announced that it is testing a new feature called Reactions, which is an extension of the "Like" button.

Reactions is the new Facebook feature that will allow us to express our emotions beyond the traditional like button.

Facebook already began a series of limited tests in Spain and Ireland to test different options like "I'm amazed", "I am sad",  and "I'm upset", among many other alternatives to its emblematic "LIKE" function identified with the thumb up icon. This will allow us to express a more truthful reaction to the post on a more detailed form, with new buttons, which express joy, sadness, surprise, discomfort, among others.

Is there any advantage in this new Facebook feature?


Thanks to "Reactions", you will be able to get to know in more detail the reactions of your fans toward your posts (that is to say, for those in the internet marketing business you'll know if your fans love your products or they just simply dislike them). With these new insights you can better target your content and know which posts work best among your audience.

When will it be available? 


At the moment it is a function of test available only in Ireland and Spain. Facebook decided to launch it in these two countries since it is a big change in which much work will be required to implement and analyze and has not yet officially announced an exact release date of this new feature in other countries.
What they are sure is that "Reactions" will be a before and an after in the form that users and pages interact on Facebook. 

Don't forget to follow us on Twitter @socialmedia04 and subscribe to this blog for new upcoming updates...

Monday, August 3, 2015

10 Easy Tips To Get More Facebook Likes

10 Tips to get more "likes" on Facebook! 

In order to become a successful brand on Facebook, we need to first develop a community. This is a crucial fact "as my father would say", and the much bigger your community is the better. If you still don't count with a community that listens to you, it will be even more difficult to build the desired brand awareness to which many aspire and much less you can start forgetting about the famous ROI.

We need a community of people who listen to us, that reads and shares our content and that will always be there to interact with us and share our content. This is not a matter of quantity, but quality, specially when we're talking about the number of "Facebook likes" that your page has.

Once we learn to attract the attention of a segmented group of interest, our goals will be much closer, and we can begin to increase the dissemination of our message.

On this post we'll be writing about 10 easy tips that you can easily follow and gain more Facebook likes quicker than your closest competitors without having to buy them.

1- First of all you should start by completing all the details of your Facebook Business page profile.   

Your Facebook page is the first thing your potential clients will see. Allow you visitors to have as much information about your business. It is crucial to be transparent. Be sure that you categorize your page with your business address and every contact details available. This way you will not only inform users of your activity, but it will let Facebook users know what kind of organization you have, and this in the long run can generate many more targeted "likes".

2- Ask friends, colleagues and co-workers to "like" your business Facebook page.

We all know that friends are like underwear. Some break under pressure, others are annoying, and others will support us when we're in need. As soon as you finish creating your FB business page a good tip to get more Facebook likes is to invite your friends, colleagues and co-workers to show you some support. This will give your page a certain credibility and initial visibility. If people don't know your page exists, you won't get any "likes".

 3- Add some social media plugins to your web page.

Your website visitors should be able to find your Facebook like button easily. Our advice is that you install some of the social plugins that are available from the web for free and can thus collect likes from your page. Some of these plugins can include a "like button", and some photos of your followers that will add authority.

4- Identify your community's interest. 

Nowadays its easier than ever to measure and know the type of content and publications that are more successful among your community. Once you know what they want, you should be ready to offer and this will increase the interaction and will have an impact on a larger number of "likes". 
If your Fanpage is about music, you should know what kind of posts cause more engagement. The ones about Rock music or the ones about Country music?. The trail is blazed, and the road will give you the answers! 

5- Start using Facebook Ads..  

Facebook ads are a great way of gaining targeted likes on Facebook. To get the most out of your ads, you can segment them according to the interests of your community to find similarities with your current followers.
We recommend experimenting with different types of ads to find out which ones have better conversion, and make sure you enable the option that can give your page a 'like' directly from the advertisement. 

6- Create a Facebook contest.

There are many companies that have created Facebook contests with excellent results, winning thousands of fans over the course of the same, but there are several things you should know before creating a contest. 
For the more beginners... you must make sure that your contest complies with the Facebook guidelines for competition. You have to use an application approved by Facebook, as for example Easypromos
Whether you are a small business or a huge brand with millions of followers, Easypromos offers you solutions adapted to your needs via the 3 versions of their well known platform.
A nice thing about these applications is that they create a unique URL, and their useful in the way that you can promote your contest on Facebook and obtain more Facebook likes on the run.
Another important point to keep in mind, is to ensure that the App you're using to create your Facebook contest is adapted to mobile format, which makes it easy for everyone to participate, it doesn't ask too much data from the end user and it encourages even more participation among friends.

7- Like and interact with other companies and communities.

Did you know that for some time now you can interact on Facebook as your own Fan Page? This is a great way to increase your visibility among other communities similar to yours as well as among their followers. 
To do this, you must visit your Facebook Page, click on "edit page" and choose "Use Facebook as your Fanpage" from your admin panel.
After having "Liked" a couple of similar pages to yours, their updates will appear in your newsfeed, and from this point on it'll be easier to get more engagement from X or Y brand(s).
8- Publish real attractive content.
 It's very important to publish quality content, attractive and above all on an ongoing basis. You should also take a look at which of your posts are receiving more interaction and try to stay in that same line of communication. If your posts are valuable to your fans, they will share them with their friends, helping you to get more likes. Its also a proven fact that posts with images are receive more "likes", so be sure that your posts are not text only. Calls to action from time to time also work very well, asking opinions or opening a debate are also great forms of getting long time followers and subscribers. 
9- Be active.
Once you manage to know what type of posts cause more engagement among your Facebook followers the next question is how often should you post? Well, the first thing you should know is that there's no magic formula or a well known practice on Facebook.
Your results will very much depend on your community, routines, etc... but it would be appropriate to post at least once a day. The next step must be to experiment with the hours of your postings to see when the majority of your followers are active. A community full of professionals behind the wheel and a community of workers in social networks is not the same. 
What is clear is that if there is no activity on your Facebook page, it will be difficult to get more "Facebook likes". What we recommend is to never make consecutive postings. 
10- Measure, analyze and learn. 
Learn how to use your Facebook business page statistics dashboard to get personalized recommendations for your company’s Facebook Page.. There you'll find useful data that you can use in your favor. You can see how many users see each one of your postings. These metrics will help you understand the behavior of your community and act accordingly. 

Did I forget something? Have a question about how to get more Facebook likes? Please add a comment and, if you like the post, please share it with your friends.

P.S. Now that you know how to get more likes for your Facebook Page it’s time to get knowing about what your SEO company doesn't always tell you about how they get their likes . Read more about this in Why Do Webmasters Rush To Buy Facebook Likes?.

& P.S.S. Don’t forget to Like us on Facebook if you haven’t already and follow us on Twitter.

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Wednesday, May 27, 2015

Easy Ways to Stamp Your Online Presence Using Social Media

How to stamp your online presence using social media

Social media networks offer businesses an affordable and streamlined way to share good content with their target market. How can marketers leverage these platforms to their advantage? What are the best ways to stamp your online presence? Good content must be shared with audiences, and you must find ways to get ahead of the competition in this respect.

Multiple sharing without resorting to spamming

Essentially, spamming is sharing the same message or post over and over. This is undesirable behavior that often leads to loss of potential customers. Since multiple shares can lead to a higher number of followers, it is important to package the information differently so that the message gets out there without discouraging supporters. You should not resort to spamming, which may tarnish your online reputation and lead to a huge loss of potential customers.

People don’t really mind the practice of sharing content multiple times. Actually, followers don’t really see every single post, and this is why sharing a post more than once is necessary so that the probability of the target audience receiving the message is higher. There are many ways to express the same idea or concept. 

For instance, the first post can be written in the form of a statement, while the next post, which contains the same message, can be introduced in the form of a question. Packaging content in varied ways is an effective way to send out an important message that bears repeating. But, in order to elicit strong reactions, the message must not be repetitive and static.
Optimizing content for every network

using social media
 Social media platforms share similar characteristics, but then they also have innate differences, which marketers need to heed. In Twitter, for example, one of the best ways to encourage people to become involved more deeply is to pose solutions to their most pressing questions. Titles of useful articles can be posted, ensuring that the content is within the 140-character limit. Meanwhile, in Facebook, even sales post must be presented in a friendly, conversational tone to entice people who prefer a casual approach. In LinkedIn, the key is to stimulate a discussion between professionals that revolve around a topic that is relevant to the brand.

Results monitoring

Another way to establish your online presence using social media is to monitor results. If the objective is a constant influx of traffic, it is essential that the results of current campaigns are known. In order to attain the right amount of social activity that continues to engage audiences, you must study the response of audiences to your previous posts. How are they reacting to the messages you send out? Is there a need to increase post activity? Or perhaps you must consider a decrease in activity since engagement seems to drop, perhaps due to audience bombardment?

 Monitoring tools are available to everyone. You can even determine audience response to the quality of your content and the frequency of social media posting in real time. Take advantage of digital tools that allow you to get useful feedback. Analyze the data, and plan for the next step that will propel your brand forward.

Friday, March 13, 2015

How To Use Pinterest For Your Business - Infographic

A Pinterest profile isn’t just another social media profile, it’s a place to showcase your services and show the world your best assets using images. But with 70 million users as of July of 2013, there’s stiff competition! A great business Pinterest profile can help your business in many ways, whether it’s being seen by a potential client, partner, or even an investor.

Pinterest also counts with a PR8 on Google Page Rank, and its Alexa ranking of 32 should make this website a must for any type of business.

One of the greatest advantage of Pinterest is that each image is a link to a web source, therefore it is another route of entry of traffic for any website.

On this post we wanted to make things easier for you, so we've decided to share this infographic below.

How to use Pinterest for your business - Infographic

Here's the link to start creating your Pinterest Business Page.. and don't forget to include your brand’s name and official website address on your Pinterest’s profile for better results.

"Buy Pinterest followers"

P.S. If you liked this post, check out the one we released last week about 10 Must You Should Be Doing Using Instagram For Your Business – Infographic