Showing posts with label social media marketing. Show all posts
Showing posts with label social media marketing. Show all posts

Saturday, September 6, 2014

Top 3 Reasons Businesses Should Get Involved In Social Media

Here's 3 reasons businesses should get involved in social media..

Every second, at least one individual signs up with a social media network. These platforms now serve as places in the Web where people and organizations can share information, converse, and connect with key players within the niche. The growing user-base of social media platforms such as Twitter, Pinterest, Facebook, and Instagram has given businesses enough reasons to join the bandwagon. Presently, social media is reportedly the most common activity that people engage in online.

Social media carries a lot of weight and it is not about to go away, like a fad or a phase. Social media is here to stay. Businesses and professionals must therefore put in enough time and strategy to their social media accounts, especially the ones that have the most number of active users. Here are three reasons why business owners must start to be more serious about working on their social media presence.

Social Media is here to stay.. Understand and Use it or FALL behind..

Reason #1: Majority of marketers are already in social media


Perhaps one of the most important reasons why business owners must not take too long to decide when they ought to delve into social media is the fact that 93% of marketers are already there including their competitors. Social media is already an important component of the overall marketing strategy of others in the niche. There are risks tied to joining social media networks, but there are awesome benefits as well. The fact is the businesses that have made the leap are finding new reasons everyday to expand their social networks even more.

Nevertheless, it must be stressed that success in social media is dependent on a lot of factors. For instance, the most appropriate and cost-efficient social media marketing tool must be chosen and then implemented. The right kind of people must be behind the social media campaigns, and they must conceptualize, launch, and monitor activities that will propel the business into prominence. Many benefits await a business with a sound online marketing strategy.

Reason #2: Social media allows businesses owners to build and manage their reputation


Let us first discuss the role of social media in developing trust in a company name or brand. These days, because of the huge array of options to choose from, customers often narrow it down by sorting through products from brand names known for consistently producing high quality merchandise. They can do this easily with the numerous online tools available. For example, when faced with new names and brands, modern customers usually take to their mobile devices, search the Web and check out the social media accounts tied to the brand. The process is required for the purpose of authenticating the brand and determining whether the company name can be trusted or not. A business without social network accounts is automatically excluded in this process.

However, with a well-maintained social media presence, businesses of any size can provide the buying public with what they need to know. As more information is shared, the reputation of a business can be established with the help of relevant content. In addition, consumers can be in direct contact with the people who turn the gears and make everything work. They can give their feedback and they can make recommendations. The public can also make inquiries. Meanwhile, there is another advantage of getting involved in social media. Businesses can respond to questions, deal with negative comments and complaints, and diffuse issues that can seriously damage the reputation of the company or brand. In recent years, social media platforms have served thousands of businesses in this way.

Reason #3: It is free


The social media revolution is upon as all, and one can only imagine what the next generation of social media technology is capable of in the future. Whether we use it for personal, professional, or commercial purposes, we are given the opportunity to share information with millions of people worldwide. The best part is this: We can have an online presence in the three biggest social networks in the world, Instagram, Twitter, and Facebook without spending a dime. Although there are features of social media networks, which can only be availed with cash payment, the free versions are often adequate in increasing traffic and sales. Reports also indicate that lead generation via social media may be achieved by devoting six hours a week updating posts and interacting with other account holders.

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Saturday, June 2, 2012

Are Facebook And Twitter Everything In Social Media?

No.... "In Social Media, not everything is Twitter and Facebook" 

  Nowadays when we talk about Social Media Marketing, most people instantly think about two words. Facebook and Twitter. While it is true that these two major social media platforms concentrate hundreds of millions of users together and a large percentage of internet users has an active profile on each of the two, we must not forget that there are plenty of social networks on Internet where you can get in contact with your potential customers.






In addition to the big heavy-weights like Facebook, Twitter, Google, Youtube or Tumblr, there are other webs that attract users that could be interested in your niche or subject-matters specializing by those that the users involve themselves in a much more active way like for example the newest social media image sharing website, Pinterest. A Real Case Study between Pinterest and Facebook written by a famous online jewelry retailer says that the period of time that the users remains connected in Pinterest is usually longer and also the attention given to the publications and interaction with your boards and pins on Pinterest is major than the attention you can receive in a tweet in twitter or a post on facebook. ( I have noticed that personally with our Pinterest account ).

 As a social media specialists my best advise is that if you are going to open up a personal or a business profile in any of these social networks, do so, but do it motivated by real and authentic interests that will well relate with aspects of your business or by your personal likes. If you find a social network that is much more related to your niche or activity of your business, you can be 99% certain that a great percentage of the users of that network are going to be your potential customers and that you will be able to reach them easier if you  decide to join in a more active way on that specific social media platform.

We should also try to remember that both the time to promote our business in social media, whether it be through a page such as Facebook, Twitter, or in a dedicated forum in your niche sector, these networks and modern  means of communication are based on the feedback that the user receives so its very important being part of the conversation always bringing something different to your potential customers.

If you don't have the time to promote your business social profiles you can always hire a social media reseller website where you can buy Twitter followers. These social media services are among the most popular ones nowadays and lots of professionals, artists, law firms, politicians (Newt Gingrich) are using it including your competitors.

What social networks are you using right now and how have they worked for your business? Your feedback and comments will be more than welcome below..

and don't forget to follow me on Twitter.. @addfollowers_us