Monday, July 9, 2012

The 2012 London Olympic Games: Announced To Be The Most Social Olympics In History

Social Media In The 2012 London Olympic Games

The London Olympic Games have already been described as the "first social Olympics" and, although it is not very clear as how really social will they be, it is nevertheless clear that Facebook, Twitter and YouTube will have a more important role than ever in the dissemination of information of the 2012 London Olympic  Games globalizing all the live conversations that will be generated around them.

2012 olympic games and social media
From the past 2008 Olympic Games the online social media panorama has changed drastically. Four years ago there were only 1.500 million Internet users around the world, 23% of the world population, but this 2012 summer the figure has grown up to nearly 2.300 million users, that's one third of the population of the planet.

But for a better understanding of the role that the different social media networks are going to playing in the Olympic Games of London, Mashable has analysed one by one, the diffrerent platforms to discover the keys and find out if the London 2012 Olympic Games are really going to be the "First Social Olympics ".


In August 2008, a tweet posted by former Facebook Executive and current co-founder of Path, Dave Morin, held that Facebook had surpassed the 100 million users. The figures at that time showed that Facebook had just overcome MySpace in popularity and 2008 was also the same year in which the social network premiered their chat. (and 4 years later their chat still sucks)

Four years later, Facebook already is more than 900 million users and is becoming a gateway to the web for many users.


 2008 was a good year for Twitter. The microblogging network experienced an explosive growth with almost 6 million registered users that sent some 300,000 daily tweets. For then the users were still looking for the place that would occupy this social network in its on-line habits, but simultaneously discovering its informative potential and marking the beginning of what would be the revolution through that we are living today in the consumption and diffusion of news.

To today, Twitter counts with more than 500 million users who write 400 millions of tweets every day. The sports news will usually use this channel to communicate with their followers in live-real time, turning this channel a marketing key for the sportsmen and the environment in which, of course, means and fans will generate many of the conversations in these London 2012 summer olympic games.


In 2008 the most popular online video page had already climbed to more than 10 hours of video upload per minute. By then it was already a favorite destination of many to watch videos on the internet and it already had a mobile site, pre-roll ads and a 720 p HD video option.

Now it seems logical to say that the most memorable moments that we are all going to live in these upcoming Olympic Games will be viewed through YouTube. This year the platform already receives more than 800 million unique visits each month, period during which 3,000 million hours of video are viewed and every minute 700 videos are shared to Twitter via Youtube.

So, we will just have to wait for 2 or 3 more weeks and see how social media behaved in these 2012 summer olympic London games

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