How to stamp your online presence using social media
Social media
networks offer businesses an affordable and streamlined way to share
good content with their target market. How can marketers leverage
these platforms to their advantage? What are the best ways to stamp
your online presence? Good content must be shared with audiences, and
you must find ways to get ahead of the competition in this respect.
Multiple sharing
without resorting to spamming
Essentially,
spamming is sharing the same message or post over and over. This is
undesirable behavior that often leads to loss of potential customers.
Since multiple shares can lead to a higher number of followers, it is
important to package the information differently so that the message
gets out there without discouraging supporters. You should not resort
to spamming, which may tarnish your online reputation and lead to a
huge loss of potential customers.
People don’t
really mind the practice of sharing content multiple times. Actually,
followers don’t really see every single post, and this is why
sharing a post more than once is necessary so that the probability of
the target audience receiving the message is higher. There are many
ways to express the same idea or concept.
For instance, the first
post can be written in the form of a statement, while the next post,
which contains the same message, can be introduced in the form of a
question. Packaging content in varied ways is an effective way to
send out an important message that bears repeating. But, in order to
elicit strong reactions, the message must not be repetitive and
static.
Optimizing content
for every network
Social media
platforms share similar characteristics, but then they also have
innate differences, which marketers need to heed. In Twitter, for
example, one of the best ways to encourage people to become involved
more deeply is to pose solutions to their most pressing questions.
Titles of useful articles can be posted, ensuring that the content is
within the 140-character limit. Meanwhile, in Facebook, even sales
post must be presented in a friendly, conversational tone to entice
people who prefer a casual approach. In LinkedIn, the key is to
stimulate a discussion between professionals that revolve around a
topic that is relevant to the brand.
Results monitoring
Another way to
establish your online presence using social media is to monitor results. If the
objective is a constant influx of traffic, it is essential that the
results of current campaigns are known. In order to attain the right
amount of social activity that continues to engage audiences, you
must study the response of audiences to your previous posts. How are
they reacting to the messages you send out? Is there a need to
increase post activity? Or perhaps you must consider a decrease in
activity since engagement seems to drop, perhaps due to audience
bombardment?
Monitoring tools are available to everyone. You can even
determine audience response to the quality of your content and the
frequency of social media posting in real time. Take advantage of
digital tools that allow you to get useful feedback. Analyze the
data, and plan for the next step that will propel your brand forward.