Here's 3 reasons businesses should get involved in social media..
Every second, at least one individual signs up with a social media network. These platforms now serve as places in the Web where people and organizations can share information, converse, and connect with key players within the niche. The growing user-base of social media platforms such as Twitter, Pinterest, Facebook, and Instagram has given businesses enough reasons to join the bandwagon. Presently, social media is reportedly the most common activity that people engage in online.
Social media carries a lot of weight and it is not about to go away, like a fad or a phase. Social media is here to stay. Businesses and professionals must therefore put in enough time and strategy to their social media accounts, especially the ones that have the most number of active users. Here are three reasons why business owners must start to be more serious about working on their social media presence.
|Social Media is here to stay.. Understand and Use it or FALL behind..|
Reason #1: Majority of marketers are already in social media
Perhaps one of the most important reasons why business owners must not take too long to decide when they ought to delve into social media is the fact that 93% of marketers are already there including their competitors. Social media is already an important component of the overall marketing strategy of others in the niche. There are risks tied to joining social media networks, but there are awesome benefits as well. The fact is the businesses that have made the leap are finding new reasons everyday to expand their social networks even more.
Nevertheless, it must be stressed that success in social media is dependent on a lot of factors. For instance, the most appropriate and cost-efficient social media marketing tool must be chosen and then implemented. The right kind of people must be behind the social media campaigns, and they must conceptualize, launch, and monitor activities that will propel the business into prominence. Many benefits await a business with a sound online marketing strategy.
Reason #2: Social media allows businesses owners to build and manage their reputation
Let us first discuss the role of social media in developing trust in a company name or brand. These days, because of the huge array of options to choose from, customers often narrow it down by sorting through products from brand names known for consistently producing high quality merchandise. They can do this easily with the numerous online tools available. For example, when faced with new names and brands, modern customers usually take to their mobile devices, search the Web and check out the social media accounts tied to the brand. The process is required for the purpose of authenticating the brand and determining whether the company name can be trusted or not. A business without social network accounts is automatically excluded in this process.
However, with a well-maintained social media presence, businesses of any size can provide the buying public with what they need to know. As more information is shared, the reputation of a business can be established with the help of relevant content. In addition, consumers can be in direct contact with the people who turn the gears and make everything work. They can give their feedback and they can make recommendations. The public can also make inquiries. Meanwhile, there is another advantage of getting involved in social media. Businesses can respond to questions, deal with negative comments and complaints, and diffuse issues that can seriously damage the reputation of the company or brand. In recent years, social media platforms have served thousands of businesses in this way.
Reason #3: It is free
The social media revolution is upon as all, and one can only imagine what the next generation of social media technology is capable of in the future. Whether we use it for personal, professional, or commercial purposes, we are given the opportunity to share information with millions of people worldwide. The best part is this: We can have an online presence in the three biggest social networks in the world, Instagram, Twitter, and Facebook without spending a dime. Although there are features of social media networks, which can only be availed with cash payment, the free versions are often adequate in increasing traffic and sales. Reports also indicate that lead generation via social media may be achieved by devoting six hours a week updating posts and interacting with other account holders.