4 Useful Tips to Market Your Business Using Instagram

How to market your business using Instagram

 Instagram is a photo-sharing application that has taken the world by storm. Instagram started out as a social media tool that enables people to share snapshots of their daily lives with each other. In just a few years, this image sharing social media network has evolved to become a platform that businesses are using to improve brand awareness and engage customers. Marketing your business using Instagram is an effective way of gaining traction and driving interest to your product or services.

Many entrepreneurs enjoy prosperity today mostly due to successful Instagram branding. If you want to join the club, here are four tips that you can employ to market your business using Instagram so that you can make the most of online marketing and brand awareness. 

Tip #1: Post eye-catching and relevant images and videos

Social media users only share what piques their interest. They will not bother to discuss something they have seen online with their friends if they think it is not worth a second look. Since the Internet is a visual medium, your Instagram posts will only get the target following that you aspire for if you post stuff that people would want to talk about. Sharing things that matter to them will get them engaged and talking to their friends about your brand.

Instagram does not work in the same way as Facebook and Twitter. The videos that you can post on Instagram only last a maximum of 15 seconds. The only other alternatives are photos and diagrams. Because of the limitation, figuring out the content of your post should become the primary concern. This is a process of trial and error. There are no absolute dos and don’ts for Insta-success when it comes to content. Experimentation is the way to go. At the start, some posts will get less likes than other posts. You can learn from this and analyze the possible reasons behind the outcomes. There are many possible factors, including image quality, caption, image tag, and even the time of day that you posted the material. If you are starting out and at a loss for what content to post, learn from brands that you like and interact with people. Soon enough you will know enough about what works and you can apply this knowledge in choosing content that propels your business to new heights.

Tip #2: Tell the truth

Talking about something that you know very well will get you more followers. Do not even try deceiving people by making them believe that you know enough about something when the truth is you do not. This will lead nowhere. People can tell if they are being lied to, and the most successful entrepreneurs in Instagram are those who are honest and real. Addressing issues head on will increase their admiration for your honesty and they will tell people about your products and services. Honesty is likeable and brands that don’t lie find favor amongst Instagrammers.

Tip #3: Be conscious about how you communicate

Instagram is a fast-paced platform. Entrepreneurs must be aware not only about how and when they communicate to their followers. However, they also have to be conscious about how fast they respond to those who indicate interest. A prompt reply could generate more questions and others who are tuned in will be encouraged to join the conversation. Customers do not like to be kept waiting and if they do not get a quick reply, they often bail out and do not come back. Responding to their needs when they are most interested is very good PR for your brand. Knowing how to communicate with customers effectively is you stepping up to their needs. They will notice it and spread the word about the excellent customer service that your business offers.

Tip #4: Don’t be hasty

Instagram allows you to post on the go, but there is no need for haste. Committing an error on Instagram could be very hard to recover from, and you can make a mistake if you don’t take it slow. Surely, you can be spontaneous but that does not mean that you should be hasty. If you are convinced of a great idea, ruminate on it for a while before posting. No matter how busy you are, you always have to take the time to look at your post from all angles before you present it for the whole world to see.

  

And remember that Instagram is one of the hottest, trendiest, most popular social media sites on the planet today. There are also services where any business can buy 10000 Instagram followers and small business owners make the majority of their clientele. These are your competition. They are already interacting with potential customers while you are still posting photos on a regular basis hoping to gain an audience.

Mobile Website Design

The new mobile website design trend.. Is your site mobile friendly?

Smartphones are becoming more commonly used by people everywhere you go. Many are currently using them to check out all sort of websites for different purposes ranging from reading the news to making purchases, etc. Many businesses are also starting to use mobiles as a primary method of communication with customers. For all of those reasons and to ensure that you are keeping up with your competitors, it is important that websites owners have a mobile website design so that it is easier to access through a smartphone.

Website Mobile Design.Net offers the custom mobile design you want for your website. Regardless of the service you offer, their team will be able to give you the best custom made mobile website to make your website easier to use via mobile and attract more visitors instead of losing potential clients.

 They offer four different packages that you can choose from, depending on your website’s size, how often it is used and the services you want supported on your mobile website design. Ranging from $97 for a basic landing page design to $397 for a seven page mobile site, you can choose the service that works best for your website.

If you are still hesitant, they also offer a free mockup for your website so you can decide whether or not you want to use their services to get a mobile phone’s website design. Simply fill out the contact form from the website and they will get back to you with the design. Their team also offer a call back service to address your concerns and questions. All one needs to do is enter a phone number and they will make sure to call back to discuss how to best meet your expectations.

There are great benefits for having a mobile website design. You do not want to fall behind your competitors in terms of advertising. It is important to stay updated on all types of advertising to have the best impacts in this very competitive world. If your website doesn’t have a mobile design then customers looking for a product on your site will have a much more difficulty finding what they want. The website might not even load properly and they will be easily frustrated. They are very likely to leave your website and go to a competitor’s and you will be then losing customers. 

Why taking such a chance, get your custom mobile web design now! 

This is a GUEST POST written by Susan Soltrelli..

http://websitemobiledesign.net

http://twitter.com/mobilewebsites7

 

Ways To Use And Integrate Google+1 Button Into Your Website

Ways to use the Google+1 button and the importance of this social media network!

The response of the giant of the search engines (Google) at the leader in the field of social media networks, Facebook, has already been present among us in all its splendor since 2011 but it wasn't until January of 2013 that it became the second largest social networking site in the world, having surpassed Twitter. Google has enabled the option for anybody to share content using the Plusone button since its creation and already exists in the market several applications and methods for the inclusion of the G+ button in our project with simplicity. In this post we will look at the more interesting and useful ways you can use and integrate the Google+1 button into your website or blog.

 In the following paragraphs we will have available the information needed to incorporate the Google+ 1 button on our project or web site from the hand of the best applications and plug-ins currently on the market.

 Google+ 1 for WordPress

For all users who have their blogs or websites on the WordPress platform, there is an easy and very quick way to incorporate the Google+ button without having to edit the template, which always means a heavy workload and a more complex task. Especially if we are not advanced users or don't know anything about html.



The solution in question is called the Google+1 Plugin, which will be responsible for everything you need. Among its features we can count on the possibility of selecting the location of the button on the page, one can choose which pages or entries will display, in addition to being able to use the so-called 'shortcodes'. In our blog (Social Media Combo) for example, we are using WP Socializer which is an advanced plugin for inserting all kinds of Social bookmarking & sharing buttons. It has super cool features to insert the buttons into posts, sidebar. It also has Floating sharebar and Smart load feature where it includes the Google plusone button as well.

 Google Plusone for Chrome

At this point, and to be able to be able to recommend any site that interests us in our browser Chrome, we can use a small extension called +1 Plus One Extension, which also includes the ability so one can vote through the button, as well as the counter of  +1's received.

You can easily Download the +1 extension for Chrome here... Download G+ Extension

Google +1 for other browsers

In the case that we use any other browser instead of Chrome, for which we mentioned above an application specifically designed for Chrome, we have available an alternative more than valid. Use bookmarks.

This method allows us to easily add bookmarks, or favorites into your favorite browser.

 The easy way to Google +1

In the case that our project is not too complex nor with lots of content, the following procedure will suffice.

The only thing we will need is a bit of simple knowledge in HTML, as to be able to edit the code and embed it on our web pages.

Therefore, you should head up to the following web location: Google+1 For Webmasters

Once there one can be able to select the required options that best fit our lifestyle and page preferences.

In this location we will also have available some parameters that will allow us to configure some of the options of our G+ button. Some of them are the style that will have the button, the language, the ability to include a counter in the same and, or the time in which the Javascript code should run.



As we know, the idea of Google in this respect is that all the searches that we make using Google's search engine include recommendations and results made by our friends, and contacts in a similar manner to Facebook or Twitter.
Once you have completed all these steps, the only thing that remains is to paste the code into your web page.

Above we have included some easy ways to use and integrate Google+ button into your website.


Recommended Posts:

• Why Should You Be On Google Plus

Resources:

• Google Plus Wikipedia

Where to purchase Google plus ones:

•  Buy Google+1 Plus ones cheap

What Is SMO? Social Media Optimization

SMO or Social Media Optimization Is like SEO To Search Engine Optimization!

 Social Media Optimization or SMO' 'is a new term that has been gaining life of its own. It is similar to the SEO. The SMO tactics can generate large amounts of visits to a website and you can also determine if a new company, website, or an idea is viable or not. SMO is all about using your social media channels to drive direct traffic to a website or a blog because after all search engines are not the only way to get more web traffic. While it is not a substitute to SEO, we all have to admit that social media optimization has the potential to someday achieve and even exceed in importance. We must therefore be prepared.

Social Media

'Social media' is a buzzword. But, what does it really mean? According to the definition of Wikipedia, Social Media refers to the means of interactions among people in which they "create, share, and exchange information and ideas in virtual communities and networks."

Social media can take many different forms, including texts, images, audio and video. Social media includes blogs, forums, podcasts, wikis, and vlogs. In addition, the means of social communication can be considered any medium that can help build a community. The dissemination of messages through blog posting also fits. Social Media Optimization does not have to be something difficult, it is doing something easy and simple like staying in touch with friends, clients and contacts through your social media channels.

 The Basis Of SMO

Unlike SEO where most people do the impossible to stay on top of the SERPS, we must not force our SMO efforts. Social media is not a search engine, it's all about real people so when optimizing your social media try to avoid spamming at all costs. This is not about taking your marketing message to someone else but instead making others to do this for you.

Gone are the days when one had to pay hundreds and even thousands of dollars for a small billboard around the corner. Social Media is FREE and is a completely different approach. There are hundreds of apps and hundreds of tools that we can use to measure our web analytics, we can also track the traffic that is generated using our different social media channels and even measure the ROI we get from our social media campaigns. Social Media optimization (SMO) enables anyone or any business to position their brand in the correct customer environment.


Begin to optimize your business social media accounts today. SocialMediaCombo.net offers great SMO for all your business needs. Social media optimization is a new way that you need to start to work on today!

Some of the websites dedicated to offer social media optimization services where we have had positive results are:

• Cheap Social Media Marketing

• Social Media Optimization Services

This is a Guest Post:
Author: Susan Soltrelly

How To Get 1000 Facebook Likes For Your FacebookPage

 Now what? How do I get 1000 Facebook likes?

One of the main challenges faced by small businesses that want to have a presence in Facebook is the famous "and now what?". The famous, "And now what?" is kind of an immediate self question that almost everyone who has created a Facebook page comes up with, immediately after creating a business Facebook page (unless you've had a budget to contract a specialized social media agency).

  As an a main administrator on your page we very much guess that you literally followed all the steps to get your business page online and all of sudden you have all these doubts: What can i do?, What should I say?, How do I get 1000 Facebook likes for my page? Even well experienced internet marketers have trouble sometimes.

It is known that the beginnings of gathering "likes" are hard, so with a totally practical approach and based on our experience, we will offer you a small and easy to understand guide with steps that will help you get a critical mass of likes on Facebook, let's say were going to get 1000 Facebook likes to round up the numbers.

1- Create a quality image:

Before sharing your new business Facebook fan page with your contacts make sure you have good cover photo and a profile picture. And Yes, keep your images consistent with your corporate or products images. Either if its a logo or an image that represents your products or services, it is very important that images have a good resolution and are adapted to sizes predetermined by Facebook : the cover photo is of 851 × 315 pixels and the profile: 160 × 160 pixels. Images blurry or colors that don't match can give a bad image of your page.

2- Share it with family and friends:

For the first round of "likes" our recommendation is to go to your closest circle which is your family and friends. By the time you have put together a Facebook business page, your friends and family had already been aware of all the hard work you put into your real business and they undoubtedly like it. Send them e-mails with a link to the page or directly invite them using the "invite friends" button  located in the administrative panel of your page.

3- Give personality to your page:

The first impression of your Facebook business page is your logo and personal image. Give personality to your page with a profile image that gives a personal touch to your page. For example, if you're a hotel, share images and recipes of the chef, beauty tips from the spa maids, etc. Don't limit yourself to share news, videos or photographs that you've seen on other websites/blogs. The easiest way to personalize your page is creating your own content.

 4- Link your Facebook page with other promotional materials:

Don't forget to link to your Facebook fan page from your website and from the newsletter that you send to your customers. You can also incorporate the link of your FB fan page in the signature of all your e-mails. If you have business cards, brochures, posters, etc. put the link to your Facebook page there as well. An effective alternative is to create a QR code that scanned takes the person directly to your page. QR codes are ideal for packaging if you sell a physical product or "Menu" if your business is a restaurant.

5- Connect with your fans and get new fans with special promotions:

Once your family members, friends, contacts and customers already "liked" your page the process of acquisition of new likes & fans becomes slower. To keep a steady rising of your "likes" and accelerate the growth of your FB business fan page we recommend a strategy that's as old as 'commerce' itself, i.e., Offer 'FREE' trials, give out coupon codes, Free stuff to download, use promotional campaigns to speak about your business, etc...  This way you're offering a direct incentive to people making easier for everyone to like and become a fan of your page.


6 Use Facebook Ads:

You don't have to count with a multinational company budget to promote your business with Facebook ads. With only spending $5 to $10 dollars a day one can can get good results since you only pay for the clicks you receive on your ad. The biggest benefit of Facebook ads is the segmentation that offers by location, age, gender and interests.

The next step would be to take care of your existing fans and continue to grow your business Facebook page. Our recommendation in this case is that if you don't have the necessary time to dedicate to your FB fan page delegate or outsource its management to a professional social media services company. These professional services will help you get 1000 Facebook likes quick and safe in a totally new level.

Should you know about any other easy and practical ways to get 1000 Facebook likes quick please go ahead and share it with us in the comments.. (No Spamming)

& Follow us on Twitter @socialmedia04